B&B Italia Ayana Sofas

Mon Nov 01, 2021SofasFabricNaoto FukasawaWhite

Ayana Sofas

AYANA SOFAS

Designed by Naoto Fukasawa 2020

Innovative in its warm minimalism, the Ayana outdoor sofa, available in a two- and three-seater version, sees wood as the absolute protagonist.

While the depths and heights are a clear reference to the south-east Asian tradition, the backrest recalls a Swedish wall bar, a piece of exercising equipment turned into a load-bearing element.

Through this solution, creating an elegant interplay of intersections and proportions, the Ayana sofas can also be placed in the centre of the room. The sofa armrest can be combined with a cushion that is easy to fasten and remove and helps to lie down more comfortably if necessary.

Ayana is a project with a green soul. The teakwood used for the frames is FSC® (Forest Stewardship Council) certified and all the materials that make up the various elements of the series are designed to be separated and disposed of in an environmentally friendly manner, at the end of the product’s life cycle.

Designer

NAOTO FUKASAWA

Always devoted to achieving simplicity and beauty, Naoto Fukasawa designs products for numerous internationally prestigious brands, as well as collaborating as designer and consultant for many major Japanese companies.

His creativity embraces very different sectors, from precision electronic equipment to furniture and interior design. In his career as designer he has received important awards and many of his works are part of the permanent collections of museums such as the MoMa in New York, the Victoria and Albert Musuem in London and the Designmuseum Danmark.

In 2007, the UK Royal Society of Arts awarded him the title of Honorable Royal Designer for Industry. In 2017, he became a member of the Loewe Craft Prize jury. He is a professor in the Integrated Design department at Tama Art University. In 2006, he established the “Super Normal” project with Jasper Morrison.

Since 2021 he is curator of The Japan Folk Crafts Museum in Tokyo. Fukasawa has co-authored with the photographer Tamotsu Fujii the volume The Outline -The Unseen Outline of Things, published by Hachette Fujingaho, and released the book Naoto Fukasawa published by Phaidon Press.

In Spring 2018, he released his second book with Phaidon Press Naoto Fukasawa: Embodiment.